Austin College Announces Partnership with FloSports

SHERMAN, Texas – Austin College has announced that it has partnered with FloSports in a multi-year, seven-figure media rights agreement in conjunction with the Southern Collegiate Athletic Conference.  The agreement grants FloSports exclusive streaming rights for the majority of the athletics department's programs beginning in the 2025-26 academic year as part of the platform's subscription-based service. 

Beginning this fall, all football, men's and women's soccer, volleyball, men's and women's basketball, baseball, and softball contests hosted by Austin College will now be streamed through FloSports as part of the SCAC Network. All 12 conference schools having opted in with the FloSports streaming platform to create a dynamic, high-end service that will increase the production level and enhance the experience for viewers moving forward. 

Austin College will also partner with Big Daddy Media, a sports livestreaming specialist that already works with SCAC schools Concordia University Texas and the University of Dallas to continue to improve the streaming experience for subscribers.

"I'm excited to begin our partnership with both FloSports and Big Daddy Media to help enhance and modernize our department as we proceed into the future of Division III athletics," said athletics director Michelle Filander. "This is a unique opportunity to elevate our livestreaming of games by providing higher quality video, play-by-play for each broadcast, and better engagement with our fans, friends, and families through increased media opportunities, including interviews with student-athletes and coaches. Those opportunities will come through our partnership with Big Daddy Media, which has a proven track record of providing exceptional viewing experiences for SCAC viewers, as well as that company's co-owner, Chuck Licata, who is a welcome addition to our 'Roo Nation family as we enter into the 130^th year of athletics competition at Austin College."

FloSports is a SCAC-wide initiative that began in 2024-25, with Austin College initially opting out of the agreement. However, with the collegiate and streaming landscape continually shifting, it was determined that the 2025-26 campaign was the ideal time to improve Austin College's digital profile and, through its partnership with Big Daddy Media, create a significantly enhanced product for viewers while upgrading to a more professional feel to its broadcasts.

"We are building a product that will be best-in-class in serving college sports fans of all levels," said Mark Floreani, FloSports Co-Founder and CEO. "Our vision for FloCollege is to become the essential destination for the thousands of Division II and Division III athletes, their families, and fans, while providing much-needed funds to these smaller institutions, who are in critical need of additional revenue resources." 

FloSports college programming reached more than 38 million people in 2023 with more than 51 million live minutes watched for NCAA conference partner events in the 2022-2023 season. The company has committed $50 million into supporting its FloCollege platform, which debuted in 2024 in partnership with leading national conferences including the BIG EAST, Coastal Athletic Association (CAA), Great Lakes Intercollegiate Athletic Conference (GLIAC), Landmark Conference, New England Women's and Men's Athletic Conference (NEWMAC), South Atlantic Conference (SAC), Gulf South Conference (GSC), California Collegiate Athletic Association (CCAA), and Southern California Intercollegiate Athletic Conference (SCIAC), with more on the horizon.

FloSports is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices including Roku, Apple TV, Amazon Fire TV, and more. Subscriptions to FloSports can be purchased monthly or annually, and start at around $10 per month. Archived games will also be made available for free the week following their initial broadcasts on Austin College's YouTube channel (https://www.youtube.com/@acroostv).

Founded in 2006, FloSports is a global independent sports media company delivering live events, award-winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.

Austin College, a private national liberal arts college located north of Dallas in Sherman, Texas, has earned a reputation for excellence in academic preparation, pre-professional foundations, committed faculty, and hands-on, adventurous learning opportunities. One of 45 schools profiled in Loren Pope's influential book Colleges That Change Lives, Austin College boasts a welcoming community that embraces diversity and individuality, with more than 50 percent of students identifying as persons of color. The residential student body of approximately 1,300 students and an expert faculty of more than 100 educators allow an 11:1 student-faculty ratio and personalized attention. Related by covenant to the Presbyterian Church (USA), Austin College cultivates an inclusive atmosphere that supports students' faith journeys regardless of religious tradition. The College, founded in 1849, is the oldest institution of higher education in Texas operating under original name and charter.